Fundraising Consultant

Bonnie Clayton Consulting

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Member

Bonnie Clayton

Managing Director & Senior Consultant

07970 988 636

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Our Location

17 River View Enfield Middlesex EN2 6PX
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Introduction

We provide results-driven fundraising consultancy with 20 years of passion for creating successful and innovative strategies/campaigns addressing social, community, environmental and health issues in the UK and overseas.

What We Do

Specialising in fundraising strategy, corporate partnerships/ sponsorship, grant-making and high value ‘lateral’ fundraising, our approach seeks multi-faceted partnerships and explores all potential means of a donor or prospective donor to give, be it through their corporate, trust or individual connections, or ability to attend a fundraising event.

Our Strategy

We help clients to create strategies, identify capital and revenue funding prospects and then build relationships that are engineered to raise funds and support, whilst also meeting the needs of donors, sponsors and partners.

Case Study

Action4Youth
Action4Youth is a dynamic youth charity serving 25,000 children and young people in the South East, with projects impacting employability and leadership skills, mental health, anti-knife and gang crime and inclusion. Bonnie has worked with the charity since early 2021, devising and implementing a corporate fundraising strategy from a standing start. The organisation was previously reliant on trust and foundations as the main source of income. In her time, Bonnie has created a range of corporate engagement programmes to include strategic partnerships, event sponsorship, employee and client fundraising, corporate donations (capital and revenue), employee volunteering and gifts in kind. Bonnie also works with the CEO and wider team to advise on and assist with other areas of fundraising and comms. Brands introduced to the charity include John Lewis Foundation, Vinci Construction, NHBC, Tesco, Mazars, centre:mk and Handelsbanken. Most memorable moment: Visiting the knife angel structure in Milton Keynes with funders and sponsors, and the sobering reminder of the impact of knife and gang crime on young people today.

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Case Study

HIPZ
HIPZ – Health Improvement Project Zanzibar – is a UK registered charity with big plans to improve healthcare for everyone in Zanzibar, Africa. They work in two hospitals, in health centres and out in the community and cover everything from newborn care to emergency medicine. Bonnie worked with HIPZ for 1.5 years to help make the organisation more sustainable by scoping out the feasibility for the new revenue stream of corporate support. Preparing a corporate fundraising strategy, scoping out relevant prospects and preparing various corporate engagement opportunities resulted in new corporate support for the charity including multi-year funding from a major pharma company. Bonnie’s work culminated in helping the charity to recruit a new fundraising manager to manage new partnerships secured and providing mentoring for the role for 6 months to follow. Most memorable moment: Visiting one of the hospitals in Makunduchi that HIPZ supports and meeting all of the amazing people behind the project face to face.

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Case Study

World Horse Welfare
World Horse Welfare is a UK registered international animal welfare charity, founded in 1927 and soon to celebrate their centenary. World Horse Welfare supports all kinds of horses and their owners - horses in need, sport/leisure horses, plus working and production horses who are vital to the livelihoods of tens of thousands of families in poor communities globally. Bonnie has worked with the charity since early 2022 and in that time has created and implemented a corporate fundraising strategy, where the organisation previously only enjoyed ad hoc corporate support. Bonnie has helped to secure a wide range of corporate support to include high value multi-year strategic partners, event and farm sponsors, an impressive range of cause related marketing and customer checkout donation partners, plus a number of corporate donations in cash and in-kind. Bonnie’s work spans the charity’s UK as well as international work, where Bonnie also works closely with the rest of the fundraising team to grow and develop all other major income streams. Most memorable moment: First funder visit to a farm to meet the horses, having never been so upfront and personal with an equine friend before!

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